iHeartSDG · Put the treasures to work

Four Years Left
to DEADline

We carried the Goals up mountains.
Now let’s put every useful tool to work.

For more than a decade, SustainaClaus has carried the message of sustainability through UN climate conferences, public actions and the journey of the SDGbanner from Everest onward.

Along the way, Philip McMaster assembled something unusual: a private collection of memorable SDG, Global Goals and sustainability identities that could help the right organizations communicate, organize, educate, reward, recruit and act.

They should not remain parked while 2030 gets closer. This is an invitation to discover where one of these digital treasures belongs.

Find a MatchNominate an Organization

COP31 takes place in Antalya, Türkiye, November 9–20, 2026. For admitted observer organizations currently preparing their delegations, the present UNFCCC nomination period closes August 10. Official UNFCCC participant information

Philip McMaster as SustainaClaus at COP28, holding a SustainaClaus bag and a panda, raising three fingers
Philip McMaster — SustainaClaus, Professor Planet — observer, UNFCCC COP.
From Everest to Antalya

Some of us carried that hope literally.

The early years of the Goals carried enormous hope. The SDGbanner travelled to Everest and continued through years of COP actions, meetings, streets, interviews and unexpected encounters.

Now the question is no longer whether people recognize the Goals. The question is what we can still make happen together.

SustainaClaus seated with his red SustainaClaus bags at a UN climate conference as delegates walk past
Ten years of showing up, usually with the bags.

  1. 2015

    The Goals enter the world

    Seventeen Goals, one shared language, and a great deal of hope.

  2. EVEREST

    The SDGbanner goes up

    Ambition carried literally, as high as it could be carried.

  3. 10 YEARS

    COP after COP

    SustainaClaus brings recognizability, emotion and participation into highly technical rooms.

  4. 2026

    Four years remain

    Recognition is no longer the problem. Capacity is.

  5. ANTALYA

    Put the treasures to work

    COP31, November 9–20. A bag of tools looking for the right hands.

A continuation of NeverEndingTREK.com.

The treasure bag

Meet a few of the treasures looking for a home.

Think of it as an adoption day. Each one is a friendly, powerful, ready-to-work name with a job it was born to do — and there are plenty more in the bag. Shake it and see who says hello.

iHeartSDG.com

A movement needs something people will actually wear.

This fits our organization

SDG.news

A newsroom needs an editor who is not selling anything.

This fits our organization

SDGfinder.com

A search needs someone who knows what is worth finding.

This fits our organization

Every adoption starts as a conversation about fit — the right home matters more than the price tag.

Find your match

What can your organization put to work?

1 · What can you put to work?
2 · Who are you?
3 · What are you ready to contribute?

Enter your email and open the bag

One treasure, matched to the work you already do. More unlock as your team grows.

Nominate an ideal match

Some treasures already have an obvious home.

Know a team that would light up with the right name? Point us to them and we’ll make the introduction properly, the old-fashioned matchmaker way.

Turnkey starter packages

Five starting points, not five finished products.

Each of these is an adaptable starting package that can be developed with the right operator. Nothing here is already built.

01

The Participation Passport

A single record of what a person actually did: events attended, actions taken, learning completed, projects joined.

SDGpassport.com

Includes concepts for

  • Events
  • Volunteer actions
  • Learning
  • Local projects
  • Recognition
  • Proof of participation

Likely operators: Youth networks, cities, universities, volunteer platforms

A sponsor could contribute: Funding the build, or underwriting it for a national network

02

The Public Challenge

One clear challenge, open registration, visible teams and a public finish line people can cheer for.

SDGchallenge.com

Includes concepts for

  • Challenge landing page
  • Registration form
  • Team page
  • Progress display
  • Recognition system
  • Shareable participation cards

Likely operators: NGOs, broadcasters, city governments, corporate foundations

A sponsor could contribute: Prize fund, communications reach, or the platform itself

03

The Entrepreneurship Engine

A front door for founders solving the unglamorous problems, with the events and mentoring around it.

SDGentrepreneurs.comSDGhackathon.comSDGathon.comSustainableDevelopmentAccelerator.com

Includes concepts for

  • Founder applications
  • Challenge statements
  • Mentor matching
  • Event registration
  • Project showcase
  • Sponsor recognition

Likely operators: Accelerators, universities, development banks, corporate ventures

A sponsor could contribute: Cohort funding, mentor networks, venue and event capacity

04

The Public Information Desk

Where an ordinary person goes when they want to know what is happening near them and who to ask.

SDG.newsSDG.directorySDGfinder.comSDGmap.orgSDGhelp.com

Includes concepts for

  • Curated updates
  • Organization directory
  • Project discovery
  • Local map
  • Public resource matching

Likely operators: Media organizations, libraries, coalitions, public broadcasters

A sponsor could contribute: Editorial capacity, translation, or long-term stewardship

05

The Recognition System

Recognition that people can earn, display and be genuinely pleased about — the quiet engine of participation.

SDGmedal.comSDGpoints.comLovePrize.orgSustainabilityAmbassador.com

Includes concepts for

  • Nomination process
  • Recognition categories
  • Digital certificates
  • Profiles
  • Sponsor participation
  • Public celebration

Likely operators: Foundations, professional bodies, cities, membership organizations

A sponsor could contribute: A named prize, an award ceremony, or the recognition programme itself

i ♥ SDG

Wear the Goals.
Carry the conversation.

Flat mockup of the white iHeartSDG.com t-shirt with a heart made of SDG colour segmentsAdults wearing iHeartSDG.com shirts in a conference corridorStudents at a university innovation event wearing an iHeartSDG.com shirt
  • A COP31 visual conversation starter
  • A fundraiser for Childhood1st and ChildhoodDefence
  • A sponsor-supported public campaign
  • A team identifier
  • A way to make the Goals personal again
  • A bridge between the original SDG optimism and the next era

No shop yet — this registers interest, quantities and sponsorship enquiries.

Childhood1st & ChildhoodDefence

The next deadline belongs to the children.

At COP31, SustainaClaus will focus his energy on Childhood1st.com and ChildhoodDefence.com.

Climate policy, sustainable development, technology, economics and peace eventually meet at the same question: what kind of world are adults leaving to children?

The domain-matching campaign helps place useful SDG identities with capable organizations while supporting SustainaClaus in carrying the Childhood1st and ChildhoodDefence message into Antalya.

Support the COP31 mission

No official UN or COP partnership is claimed. This is an independent supportive effort.

What happens after 2030?

What comes after the SDGs?

2030 is a deadline, not the end of the story.

Will the Goals be extended, replaced, renamed, localized or quietly abandoned? Will a new framework appear? Will ordinary people have a greater role? Will the world admit what did not work? Or will the next global agenda simply arrive with another logo and another list?

Young delegates at the One Earth Summit holding the seventeen SDG banner panels and the signed SDG token banner on stage
One Earth Summit, Hong Kong: the next generation already holding the banner.
Professor Jeffrey Sachs and Philip McMaster (SustainaClaus) seated together, both raising three fingers
Professor Jeffrey Sachs and SustainaClaus — three fingers, four years left.
1. What is most likely after 2030?
2. What was the greatest SDG achievement?
3. What most limited progress?
4. Who must have a larger role after 2030?
5. What should replace passive awareness?
6. Would you help shape a post-2030 public discussion?

Worth watching first

The Post-2030 Agenda
SDGs and Beyond: Rethinking Multilateralism for the Post-2030 Era — Professor Jeffrey Sachs
Join the matching team

You do not need to buy a domain to help it find its purpose.

  • Introduce an ideal organization
  • Help evaluate a match
  • Sponsor a placement
  • Build a pilot
  • Share the campaign
  • Join the post-2030 discussion
  • Support the Childhood1st COP31 effort
  • Become a commissioned matching representative

Become a Domain Matchmaker

Qualified connectors, agency professionals, sustainability consultants, fundraisers and institutional insiders may apply to help place selected domains. Arrangements are discussed privately, case by case.

Which categories can you help place?

The treasure is not the domain. It is what the right people can make possible with it.

These identities have been protected because their possible use matters. Now, as COP31 approaches and 2030 draws closer, the task is to find the organizations, funders, communicators and builders capable of putting them to work.

Find one. Nominate one. Sponsor one. Build one. Or help place one where it belongs.

Find My MatchNominate an OrganizationSupport the COP31 Mission

NeverEndingTREK.com — the walk continues.